If you’re a retailer experiencing tough times, here are some sobering statistics that could help you.Research shows that 85% of parents shop with their children in tow BUT 91% of them experience difficulty making a purchase due to their kids distracting them?
That means that a significant number of your customers are potentially walking out the door, without making a purchase, just because dear little Johnny and darling little Jane aren’t occupied and are bugging mum and dad for a donut.
How does that translate into lost sales in your business? If you lose $100 in sales a day from these customers, that equates to over $35,000 in lost sales each year.
Ouch.
Fortunately, it doesn’t take a huge amount of time or money to keep those mums and dads in your store spending. You just need a safe, space-effective play solution and a few tips on how to maximise sales, all of which you can find right here in our Free Report.
Happy reading!
Child Friendly Solutions has been assisting Australian retailers with in-store play solutions for 10 years including Big W, K-Mart, Westpac, Toyota and Forty Winks. You can find Child Friendly Solutions Play Panels, Play Tables and other play equipment, as well as lots of information on becoming a child friendly retailer, at www.childfriendly.com.au
Ihave found the Child Friendly Boards to be fantastic to occupy my 2 yr old grandson when I am trying to shop with my daughter. I wish they had been around when my own children were young.
ReplyDeleteI can only encourage as many stores a s possible to instal euipment such as these as I know thqt stores using these caare about their customers and make shopping with young children more enjoyable.
Thank you so much Chris for your lovely feedback. Let's hope some of those other stores sit up and take notice! Happy shopping.
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