Research shows that 85% of parents shop with their children in tow BUT 91% of them experience difficulty making a purchase due to their kids distracting them?
That means that a significant number of your customers are potentially walking out the door, without making a purchase, just because dear little Johnny and darling little Jane aren’t occupied and are bugging mum and dad for a donut.
How does that translate into lost sales in your business? If you lose $100 in sales a day from these customers, that equates to over $35,000 in lost sales each year.
Fortunately, it doesn’t take a huge amount of time or money to keep those mums and dads in your store spending. You just need a safe, space-effective play solution and a few tips on how to maximise sales, all of which you can find right here in our Free Report.
Child Friendly Solutions has been assisting Australian retailers with in-store play solutions for 10 years including Big W, K-Mart, Westpac, Toyota and Forty Winks. You can find Child Friendly Solutions Play Panels, Play Tables and other play equipment, as well as lots of information on becoming a child friendly retailer, at www.childfriendly.com.au